Nelson Ch. 8 - The Presidency and the Election Campaign: Altering Voters' Priorities in the 2004 Election
John Aldrich, John Griffin, & Jill Rickershauser
The authors discuss the effects of campaigns on voters and the outcome of presidential elections. Specifically, they compare the circumstances of the 2000 election with that of the 2004 election. What were the key differences that they point out between the campaign contexts of those two elections and how did those differences matter?
What does the concept of issue ownership mean? What role is it expected to play in how candidates campaign and how voters decide?
What is the concept of issue salience and how do the authors suggest it effects the ability of candidates to shape their campaign?
How did the contexts of 2000 and 2004 shape the ability of the candidates to frame their campaign appeals?
According to the authors, do voters' issue priorities effect the candidates messages, or did the candidates messages effect the voters' issue priorities?
